Ms. Marvel (vol. 1) #1 (Jan. 1977):
“This Woman, This Warrior!”
by Gerry Conway, Carla Conway, John Buscema, Joe Sinnott, etc.

BELOW: J. Jonah Jameson: I hate super-heroes! J. Jonah Jameson hires Carol Danvers to be the new editor of Woman magazine. Her first assignment is to write an expose on New York's newest super-hero, Ms. Marvel. When Danvers asks why, Jameson explains: "This is something else, something MORE IMPORTANT [than fashion]. I HATE super-heroes, Miss Danvers. HATE THEM!"

Source: Ms. Marvel (vol. 1) #1 (Jan. 1977): "This Woman, This Warrior!", pg. 5, panel 3. Written by Carla Conway, Gerry Conway. Art by Dave Hunt, Joe Sinnott, John Buscema. See also: hate; idiosyncratic; J. Jonah Jameson; Captain Marvel (Carol Danvers)

BELOW: J. Jonah Jameson's disinterest in Feminism is made clear: When J. Jonah Jameson hired Carol Danvers (secretly Ms. Marvel) to be the new editor for Woman magazine, his disinterest in contemporary Feminism is obvious. He says "yecch" to topics the magazine has tackled lately, such as "Women's Lib," an interview with famed LGBT Feminist activist Kate Millett, and careers for women. Jameson thinks a woman's magazine should focus more on "useful" topics such as diets, fashion, and recipes - topics he regards as the proper traditional concerns for women.

Source: Ms. Marvel (vol. 1) #1 (Jan. 1977): "This Woman, This Warrior!", pg. 5, panels 2-3. Written by Carla Conway, Gerry Conway. Art by Dave Hunt, Joe Sinnott, John Buscema. See also: Feminist; J. Jonah Jameson; Captain Marvel (Carol Danvers)

BELOW: Carol Danvers makes her strong Feminist sensibilities known: Feminism was a major theme in the first volume of Ms. Marvel comics. When hiring her as the new editor for Woman magazine, J. Jonah Jameson's disinterest in Feminism was clear. After agreeing on her salary, Ms. Marvel lays down a few rules which signify her Feminist ideas. She insists on being called "Ms. Carol Danvers." (Jameson had called her "Miss Danvers.") She also tells Jameson "forget it" when it comes to his suggestion of an editorial focus on diets and recipes.

Source: Ms. Marvel (vol. 1) #1 (Jan. 1977): "This Woman, This Warrior!", pg. 5, panel 3, 6. Written by Carla Conway, Gerry Conway. Art by Dave Hunt, Joe Sinnott, John Buscema. See also: Feminist; J. Jonah Jameson; Captain Marvel (Carol Danvers)

BELOW: Ms. Marvel wonders where J. Jonah Jameson's "anti-superhero crusade" has gone when he needs to be rescued by her from the Scorpion: J. Jonah Jameson is being held captive by the villainous Scorpion, who intends to kill him. When Ms. Marvel arrives on the scene, Jameson pleads with her to rescue him. Note how Ms. Marvel uses the word "crusade" in connection to Jameson's strident anti-superhero stance. This word, commonly used with religious ventures, illustrates the religious-like zeal with which Jameson hates super-heroes generally and Spider-Man specifically.

Source: Ms. Marvel (vol. 1) #1 (Jan. 1977): "This Woman, This Warrior!", pg. 14, panel 1. Written by Carla Conway, Gerry Conway. Art by Dave Hunt, Joe Sinnott, John Buscema. See also: hate; crusade; idiosyncratic; J. Jonah Jameson

BELOW: J. Jonah Jameson's hatred for Spider-Man is evident in how he reacts to Carol Danvers mentioning him: When newly hired Woman magazine editor Carol Danvers mentions Spider-Man, J. Jonah Jameson reacts strongly. Jameson's hatred of Spider-Man is clearly evident when he yells at Danvers: "Don't ever mention that name in this office! EVER! GET OUT!" This panel also demonstrates Jameson's general disdain for super-heroes and his nascent hatred for Ms. Marvel. Even though Ms. Marvel saved Jameson from being killed by the Scorpion, Jameson still wants Carol Danvers to write an exposé on her. He is infuriated by how (in his opinion) she made a fool out of him when she rescued him.

Source: Ms. Marvel (vol. 1) #1 (Jan. 1977): "This Woman, This Warrior!", pg. 17, panel 1. Written by Carla Conway, Gerry Conway. Art by Dave Hunt, Joe Sinnott, John Buscema. See also: hate; idiosyncratic; J. Jonah Jameson; Captain Marvel (Carol Danvers)